CAPE

Inspiring future people managers

Gaining self-belief is possible when managing others


CAPE help people gain the confidence to feel like a superhero manager early on in their management role.

CAPE support new people managers to feel equipped, enabled and empowered to make an immediate and lasting impact. They offer programme that provides a place to learn, be coached and coach others, be part of a community and develop self-belief.

See CAPE in action

Engaging Key Messaging


The BoldType team sat down and ran a workshop with CAPE to ensure we knew exactly who their ideal customers were, what they look like and how they can best be helped. With this understanding, we crafted a series of key messaging statements for each of their identified four customer personas. Messaging that is rooted in the psyche of CAPE's ideal customers will be far more effective and drive engagement and sales.

A Brand that Resonates


BoldType developed a logo and brand that presents CAPE as an empowering and inspiring training provider for new and future people managers. Their four key values; Intentional, Brave, Authentic and Practical needed to be captured too.

The final logo joined the ‘A’ and ‘P’ together to create the superhuman. Adapting the ‘A’ to become a cape whilst being tied around the ‘P’ presents confidence and bravery.

The cape of a superhero becomes a metaphor for choosing your own authentic management approach while having the confidence to wear it and having a toolkit of learning experiences that helps you feel more like a superhero manager.

See CAPE in action

"BoldType worked with us to develop our brand, target client personas, visual identity and key messaging. They provided a great framework to shape our project, challenged us to get to the level of detail that was important and produced a fantastic final set of assets for us."

Lynsey Kitching - CAPE