Pyments InFocus
Constructions insights in the form of a digital publication.
Expert insights for the construction sector
The team at Pyments collate their knowledge and expertise into a quarterly publication named, InFocus.
Pyments InFocus needed a new look which incorporated interactive elements within a readable format.
Content by Pymentslayout and design by BoldType
The new and improved version of InFocus had specifically formatted single pages for easy reading and with interactive contents and page numbers. This helped the readers maintain focus on the topics discussed.
InFocus contains informative articles and interviews from the Pyments team. As a result, the design needed to shift in a practical way whilst complementing the Pyments broader brand style and reflecting their expertise.
Multi-functional artwork that fit diverse channels
For the Pyments audience to see the valuable insights, we created social media ready visuals for Pyments to upload directly and prepared a newsletter template on MailChimp specifically for InFocus.
The newsletter contains a blurb of what to expect from the latest issue along with an idea of what articles are covered.
"Thanks again BoldType, it’s a pleasure working with Holly and the team on the latest e-brochure. Very professional and efficient."
Alan - Pyments
