SQY Care

Capturing SQYCare's values and promise

Launching SQY Care online

SQY Care provides care and support for adults with a variety of needs In their own homes across the West Midlands.

BoldType were tasked with bringing their profile online whilst providing their audience with reassurance and awareness of their person-centred care approach.

Creating a smooth and easy customer journey

SQY Care base themselves on their core values and aims which the website needed to reflect. They are a friendly and caring team of care specialists, so it was important that their new website encapsulated these qualities in its design simplicity, and ease of use.

A website that builds trust and confidence

Being person-centred as a care provider, imagery on the site needed to promote a positive emotional response. Whether it's reassurance that your loved one is in a safe pair of hands, or being grateful for the independence provided by SQY Care.

As people buy from people, this was essential. Phase two of the website will involve SQY Care commissioning original photography of their staff in the care setting to reflect their high-quality care and their individual personalities.

"BoldType have been able to provide us with exactly what we wanted to achieve. They're a friendly team that kept us informed and updated throughout the project."

Sam Sembhi - SQY Care