Bold Brand Journey
Our Bold Brand Journey consists of two elements: Brand Foundations and Brand Builder which are delivered on a retained managed service basis for a period of 12 months. All work and delivery will be agreed and tailored to your key business needs.
- Lay the groundwork -
Brand Foundations
Brand Foundations is the starting point for all work that we do. We make sure we are targeting the right people with the right message using the most appropriate channels. This is our foundation for success and it’s vitally important this is done first, before any marketing implementation gets underway.
Ideal Customer Persona
This initial marketing assessment is our unique take on your customer profile.
We begin by clearly identifying your ideal customers. This specifically focuses on who we want to target but goes beyond who they are, where they work and other basic demographics.
We dig deeper to find out their motivations and underlying issues so we can build key messaging that truly connects to your customers.
Assessment
We analyse your existing marketing materials as its important to know what brand assets you have produced and how these have been used. We identify activities that have been successful and make recommendations that may include unexplored opportunities.
Positioning
Once we’ve defined your ideal customers we hone in on the brand positioning and key messaging that appeals to this segment. Establishing a clear narrative ensures that we are specifically communicating with your desired audience in a way that aligns with your brand.
The key benefit of the Brand Foundations is drilling down on who your customers are, where they are and what they are interested in so we can plan the best way to reach them.
Once you have firm Brand Foundations we can work on Building your Brand.
- Grow your brand the right way -
Brand Builder
Brand Builder is the plan of marketing activity that BoldType will deliver with you to grow your brand, maximise exposure and help reach your business goals.
Strategize
We work with you to and get to know your company, your products and the market.
Once we have an insight of your offering and your customers, we work out the best way to bring them together.
Implement
Doing things the right way. Putting a plan in action is easier said than done. We co-ordinate the design, development and execution of our marketing plans making sure that nothing slips through the cracks.
Review
We’re constantly measuring the performance of our campaigns. As the results come in, we adapt and adjust our plans based on the data so we remain relevant.
Achieve
We aim to meet and excel against the KPIs we set together.
We’re in it for the long run.
One key benefit of the brand builder is that reputation management is built in with everything we do for you on a monthly basis. We will:
Demonstrate your company has sector leading solutions and are thought leaders in your field;
Help maintain a reputation that is congruent with your core values and product offerings;
Ensure that all initiatives are consistent to provide the audience a sense of reliability and trustworthiness.
Benefits
New lead generation streams
Expand your reach and find new customers
Able to focus on business operations
We take care of all the marketing so you don’t have to
Access to expert knowledge and team of professionals
We’re an extension of your business always on hand to help
Competitive edge
Qualified and experienced marketing and branding specialists
Fair and transparent fee structure
We’re upfront about the fees you pay and why!
Partnership based relationship
We work with you to find the best solution for your business
Investment linked to success
You only pay for results so you get what you pay for
More manageable costs
Costs are rolled into one and spread out over the year